Think Different: Apple’s 10 Biggest, Riskiest Bets

Even the most outspoken Apple haters can certainly accept that Apple – judged on the evidence of its record-breaking quarterly profit of US $ 18 billion, the most profit of any public company – all Not only is firing on cylinders, but is also producing products, consumers around the world are willing to pay a premium for this.

Apple sold an astonishing 74.5 million iPhones in the previous quarter. It sold 5.5 million Macs – a number that is growing, while other PCs have fallen. In addition, the company sold 21.4 million iPads – a product that is basically a refinement of its previous generation iPads.

The question is why? The sheer scope of Apple’s success is temperamental. There are of course many reasons why Apple is selling products, and there are many reasons that Apple is able to manufacture and ship products with a profitable margin.

An Apple fan might argue that Apple products boast qualities that are second-to-none and that they are the “best overall” product in every category. However, this is not always true. Other manufacturers are building devices that sometimes rival Apple, offering more features or better screens in smaller dimensions at lower prices.

As I see it, there are other ways that Apple runs its business differently – or simply better than other tech companies – anyone outside of Apple’s executive ranks can find out .

The following 10 are crazy-risky, possibly genius decisions that Apple pays for.

1. Apple Built Brick and Mortar Retail Store (2001)

Rather than focus on online sales – even though in 1997, Steve Jobs reportedly stated that Apple’s online store generated $ 12 million in sales in the first month – and on expanding partnerships with big box retailers Instead of focusing, Apple created its own retail stores.

Apple spent lavishly to create a great experience – designing an open, airy showcase environment for Apple products. At the time, retail experts speculated that they would fail.

In addition, Apple did something unheard of in the electronics world: Apple displayed working models of its iPods and Macs, allowing consumers to touch and hold relatively expensive products. Back in the day, other contestants used cardboard cutouts or plastic product replicas.

Now, in 2015? Apple retail stores are very popular worldwide, generating the most revenue per foot for retail environments in the US.

2. Apple first put touchscreen on iPhone (2007)

While BlackBerry was all the rage with a fan base of addictive users who preferred to push buttons on their “crackberry” handsets – Apple announced the first iPhone without a physical keyboard, instead of a touchscreen.

While the iPhone had a lot of new technology, the touchscreen was a risky move. This seems obvious after seven years, but at the time, people preferred physical buttons.

3. Apple didn’t make a cheap netbook (2008-2009)

Remember when netbooks were all the rage? They were small laptops with small screens and small keyboards, and they were super portable. In fact, some intrepid tech Tinker managed to hack some of them to run Mac OS X.

Around 2008 and 2009, netbooks represented one of the fastest growing PC segments. Instead of a cheap netbook selling for a few hundred dollars, Apple launched the MacBook Air in 2008 – priced at $ 1,799!

The MacBook Air became one of the most popular laptops ever, setting the standard for general-purpose laptops, all helping to increase Apple’s Mac sales while other PC sales were disrupted.

In 2008, Apple had all the equipment needed to produce a cheap netbook – no more. In fact, even after a year, tech enthusiasts not only wanted Apple to produce a netbook, but also believed it should do so, before it lost ground. ”

4. Apple launches ‘Drakeian’ App Store with rules (2008)

When Apple introduced its App Store, it was a new way to easily deliver apps to customers’ iPhones – better still, it lets developers build apps to sell to Apple’s iPhone owners.

So far, so good. Bad? Risky decisions? Apple would approve each and every app through a difficult, difficult-to-understand process that turned Apple into a censor of good taste and righteousness – no porn, no bikini, no app with bugs or no app that other May be confused with the app.

Some developers topped up their work of art for months, only to be rejected by Apple for unclear reasons.

Meanwhile, Apple will cut sales by 30 percent from the revenue sold in its App Store – 30-freaking-percent! Apple faced intense pressure to “open” its App Store and relax the rules and lengthy approval process, which left big-name developers with apprehension even after Apple submitted its app for approval .

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